His Highness Sayyid Hamad bin Hamoud al bu Said had a dream to restore the great Arabian art of perfumery to the region. Amouage is a luxury perfume house established in Oman in 1983 by the Sultan of Oman. Amouage uses traditional for the Middle East perfume ingredients such as agarwood, incense, musk, rose and spices, but the developers of the scents are perfumeurs from the major fragrances&flavor companies. The first Amouage fragrance (Amouage was its previous name, now it is known as Amouage Gold) was created by French perfumeur Guy Robert in 1983. Guy Robert has created his masterpieces for Hermes, Dior, Rochas.
Almost all of the perfumes are in the traditional Amouage bottles: bottles with women's scents recall the shape of the Palace Ruwi Mosque in Muskat (Oman); bottles with men's scents have a shape of Khanjar, the traditional dagger of Oman.